The Logik: How it began?

In 2017, I attended my first surf retreat in Morocco and on our first day we discovered a beautiful wild beach covered with plastic waste. It was heartbreaking. It became a reality when I saw it with my own eyes. 

The Eco Logik meet the founder Morocco surf trip 2017

Once you've seen it, there is no going back. 

Earlier this year I saw this on Instagram and it resonated with me deeply: 

"To the person who uses metal straws to save fish but consumes animals, I’d like to say thank you. To the vegan who isn’t aware of our homelessness problem, thank you. To the climate change activists who aren’t attentive to fast fashion, thank you. To the girl who gives her old clothes to the disadvantaged but isn’t educated on sex trafficking, thank you. To the guy who picks up rubbish on his way home from a surf but isn’t well-informed about male suicide rates, thank you. To the people who stand up for horse racing concerns but are uninformed of the cruelty of the dairy industry, thank you. To the positive Instagram influencer who hasn’t cultivated a plastic-free lifestyle, thank you. To the grandparents who knit for sick children but aren’t up to date with current race and homophobic issues, thank you. To the students that stand up for bullying but are unaware of the constant domestic violence epidemic, thank you. To the peace activists, feminists, stray dog adopters, teachers, volunteers, foster carers, recyclers, givers, doers and believers, I say thank you. We are all on a different path and we all see through different eyes. Current world issues that you are passionate about, aren’t always what other people are trying to change… and that’s okay. It’s not everyone’s job to save every part of the world but it is everyone’s responsibility to thank every person who is doing THEIR part to save the world. Don’t critic, just appreciate. Don’t judge, just educate. We’re all trying our best." (I have no credit for this text, if it is yours, please let me know). 

It's hard for anyone to implement change. Especially in our routine driven life so I decided to curate a selection of products that are sustainable and aiming to help protect our planet.

The Eco Logik is your one stop shopping destination for zero waste, ocean friendly, reusable, plastic free items. 

I am always on the lookout for new products and independent brands made in Europe, so feel free to get in touch!